Don Q's LadyData

Whoa, incredible responses from the Tumblr community to this! With 311 notes on this item at the time of this writing, it’s by far the most-spread single item we’ve put onto the interwebs.

The majority of the feedback seemed to be quite positive, though some people called into question the validity of the data, the source and the composition of our sample set, and the goal of our effort. And to be sure, we love all the feedback, including the Yeas and the Nays.

In September, we set out to survey a large, growing sample of women for their thoughts, specifically thoughts that could be useful to men. DonQ’s “real” products are a set of delicious rums, and the LadyData digital product is meant to supplement that, and market our drinkable products through what we think is a fun and useful service.

It should be noted, however, that while we have a pretty respectable sample size—more important decisions have been made with more spurious data, to be sure—the whole project is meant to be interesting and fun.

We received two excellent questions from Maria Sciarrino (@mariatsciarrino on Twitter) about the project. Thanks, Maria! Here’s a stab at the answer to your queries.

We gathered participants from existing lists of people that we know enjoy participating in these types of projects, through posts on Craigslist, and through a private group on Facebook. And in terms of avoiding bias, we didn’t make an enormous effort to do so. LadyData isn’t meant to be definitive, it’s meant to be an entry point to being smarter about relationships and life. It’s not a scientific study by any means, but we hope it’s interesting nevertheless.

mikehudack:

youmightfindyourself:

The Female Perspective - A Modern Guide to Dating